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What is the Binary Advantage

As a privately owned investment firm, we have developed our investment philosophy entirely in- house, including proprietary processes, models, and strategies. Guided by our values, we emphasise full ownership and independence in our approach to client investments.

The Art of Investing

Science-backed. Experience led.
  • Investing with Conviction, Not Consensus: Identifying enduring value ahead of the curve.
  • Staying Patient in a Short-Term World: We allocate capital for the next decade, not the next cycle.
  • Prioritising Clarity Over Complexity: With risk-managed portfolios that elevate quality over quantity.

The Strength of Partnership

A team that aligns with yours.
  • Partnering Exclusively with Financial Advisers: Removing conflict and deepening trust.
  • Delivering Industry Leading Responsiveness: With a personal touch that technology can’t replace.
  • Keeping Your Brand at the Forefront: Through white-labelled and co-branded solutions.
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Our Investment Philosophy

At Binary Capital, we view portfolio management as a blend of art and science.

Our team combines investment methodology with the best available data to craft multi-asset investment strategies marked by conviction, active management, and independent long-term thinking.

Investing long-term.

Our institutional investment mindset is rooted in a focus on long-term themes, dismissing short-term trends and noise.

We believe in patient capital investing, avoiding the zero-sum game of trying to time the market daily, and instead concentrating on long-term goals with patience and determination. We recognise the past as a source of learning, but our focus is firmly on the future.​ 

A high conviction approach.

What sets us apart is our willingness to support our convictions with substantial investment positions, distinguishing us from our peers. Embracing uniqueness, we are unafraid to cultivate portfolios that deviate from the consensus.​

Sticking with our best ideas.

We place a strong emphasis on investing in our best ideas.

Our strategy is rooted in a clear understanding of what we like and do not like. Once a fund is meticulously selected, our commitment remains resolute throughout the entirety of the investment cycle.​ 

Seeking asymmetrical returns​.

Our investment philosophy is underscored by a strategic pursuit of asymmetrical returns. We are dedicated to identifying opportunities where potential gains significantly outweigh potential losses.​

Investing in long-term secular trends.

We seek to identify and capitalise on secular trends.

We adopt a thematic approach, focusing on long-term trends such as technology, artificial intelligence, and healthcare innovation. Additionally, we consider various investment styles, including growth, value, core and quality, aligning our strategies with evolving market dynamics and opportunities.​ 

Forward-looking and optimistic.

Our investment philosophy is rooted in the belief that by remaining forward-thinking and optimistic, we can navigate the complexities of the financial markets and unlock value for our clients.

Investing in high quality, liquid investment opportunities.

Our emphasis is on high-quality, highly-liquid strategies. We hold a strong preference for investment funds issued by reputable, substantial investment houses, as well as those managed by the finest boutique talent in the industry.



Diversified, but not overly-diversified.

Our portfolios span a broad spectrum of funds and asset classes, striking a careful balance between comprehensive diversification and focused investments. Each portfolio is by design well-diversified, avoiding unnecessary complexity.

Long-term strategic asset allocation.

Adhering to a long-term strategic asset allocation framework, we engage in semi-annual rebalancing, quarterly investment committee meetings, monthly reviews and weekly monitoring.

Tactical asset allocation is employed as needed, always with a commitment to long-term thinking. 

Our Investment Philosophy

At Binary Capital, we view portfolio management as a blend of art and science. Our team combines investment methodology with the best available data to craft multi-asset investment strategies marked by conviction, active management, and independent long-term thinking.

Investing long-term.

Our institutional investment mindset is rooted in a focus on long-term themes, dismissing short-term trends and noise. We believe in patient capital investing, avoiding the zero-sum game of trying to time the market daily, and instead concentrating on long-term goals with patience and determination. We recognize the past as a source of learning, but our focus is firmly on the future.​

A high conviction approach

What sets us apart is our willingness to support our convictions with substantial investment positions, distinguishing us from our peers. Embracing uniqueness, we're unafraid to cultivate portfolios that deviate from the consensus.​

Sticking with our best ideas

We place a strong emphasis on investing in our best ideas. Our strategy is rooted in a clear understanding of what we like and do not like. Once a fund is meticulously selected, our commitment remains resolute throughout the entirety of the investment cycle.​

Seeking asymmetrical returns​

Our investment philosophy is underscored by a strategic pursuit of asymmetrical returns. We are dedicated to identifying opportunities where potential gains significantly outweigh potential losses.​

Investing in long-term secular trends

We seek to identify and capitalise on secular trends. We adopt a thematic approach, focusing on long-term trends such as technology, artificial intelligence, and healthcare innovation. Additionally, we consider various investment styles, including growth, value, core and quality, aligning our strategies with evolving market dynamics and opportunities.​

Forward-looking and optimistic

Our investment philosophy is rooted in the belief that by remaining forward-thinking and optimistic, we can navigate the complexities of the financial markets and unlock value for our clients. We are committed to staying ahead of the curve, continuously adapting to changing market dynamics and emerging trends

Featured Investment Houses

We invest in fund solutions from the very best investment houses in the world.
Below are examples of fund houses that we invest alongside.

Let’s Talk

Sarb Thind

Head of Sales (UK)

Sam Boughton

Client Service Director

Get In Touch With Us

Contact Information

Binary Capital Limited is registered in England and Wales, with company number: 06692644. Registered office: 43-45 Dorset Street, London, England, W1U 7NA | Binary Capital Limited is authorised and regulated by the Financial Conduct Authority with firm reference number 507900.

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John Ruskin

Chairman

John is an accomplished CEO with over 25 years of international leadership experience, having built and sold two self-funded businesses to large, listed companies, and run two major divisions of world-leading enterprises.

He co-founded, built, and sold Cube Financial Group (1997 – 2006), the world’s first independent brokerage agency, which grew to £120M revenues and >100 employees in UK and US. Acquired by Société Générale’s Fimat (Newedge). Further to this he led Newedge’s Futures, Options, Equities & Fixed Income business (2006 – 2013), maintaining stable trajectory throughout the financial crisis, and growing the business to €200M revenues and 550 salespeople in eight markets.

John then co-founded, grew and sold Coex Partners Group (2014 – 2018), growing to £11M revenues in three years with an international client base of hedge funds and asset managers in UK, France, and US. Acquired by TP ICAP.

After his exit from Coex Partners he headed Agency Execution for TP ICAP (2018 – 2022), one of four divisions of the world’s largest Interdealer Broker, leading organic and acquisitive growth to increase revenues from £30M to £320M in four years. John also directed integration and strategic refocus of Liquidnet into TP ICAP (2021 – 2022), as a key member of the leadership team that closed $600M acquisition of Liquidnet in 2021 embedding a new vision, strategy, and roadmap for the business to ensure sustainable growth.

John is hugely passionate about social mobility, having worked with schools, community centres, social enterprise clubs, and the Metropolitan Police on multiple initiatives, and mentored young people through BTEC and A levels. He is a family magistrate.

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Sam Boughton

Client Service Director

Sam has been with Binary Capital since its inception in 2018. Initially, his role was to offer support to the UK sales team. Over time, he worked his way up from this position to become the Client Service Director at Binary Capital. As Client Service Director, he manages the wider sales team and is responsible for raising the assets under management (AUM) while concurrently enhancing the firm’s operational capabilities.

Sam completed his undergraduate studies in Economics with honours at the University of Manchester.

Sam’s unwavering loyalty to Binary Capital for the past five years is a testament to the firm’s boutique vision. Binary Capital’s success is built on long-standing relationships with clients and the impact they make, which serve as the foundation of the firm’s business model. ‘We believe that by prioritising these relationships and consistently delivering impactful results to our clients, we can continue to build a successful and sustainable business for years to come’

In his leisure time, Sam is an avid supporter of Arsenal, his favourite football team, and regularly attends matches at the Emirates Stadium. Sam is also a highly skilled sportsman, having completed triathlons and competed at a high level of squash around London. In his spare time, Sam enjoys playing golf, weather permitting.

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